Brazil TV 3.0 gains supply chain readiness for Advanced HDR rollout

Brazilian broadcast leaders reviewed certified devices, chipsets and commercial TVs and set-top boxes in Shanghai, signaling that Advanced HDR by Technicolor is ready for TV 3.0 deployment. The milestone could help broadcasters, manufacturers and consumers move faster on next-generation HDR delivery without waiting for the supply chain to mature.

Why it matters: - Brazil’s TV 3.0 rollout depends on more than a technical standard. It also needs a working commercial supply chain. - The readiness review clears a key hurdle between standardization and large-scale deployment. - Broadcasters can move ahead with HDR plans without waiting for device components to catch up. - Manufacturers gain a certified, interoperable reference chain that can cut integration costs and shorten time-to-market. - Consumers could get broadcast-quality HDR over the air, even without broadband access.

What happened: - Representatives from SET and Mirakulo evaluated demonstrations of certified devices, integrated chipsets, and commercially available televisions and set-top boxes using Advanced HDR by Technicolor. - The review focused on the ecosystem that will support Brazil’s TV 3.0 implementation. - The delegation visited the Advanced HDR by Technicolor Certification Laboratory run by Philips in Shanghai. - The delegation included Paulo Henrique Castro, President of SET; Luana Bravo, General Director of SET; Leo Carbonell, Head of Business at SET; and Osamu Yamaguchi, New Business Director at Mirakulo. - Philips, SET and Mirakulo discussed the ecosystem’s maturity during the Shanghai visit.

The details: - Advanced HDR by Technicolor has already cleared technical benchmarks in Brazil’s TV 2.5 and TV 3.0 standard evaluations. - Advanced HDR by Technicolor also completed trials with TV Globo, Brazil’s largest broadcast network. - The Shanghai demonstration showed an end-to-end ecosystem with commercially available devices, chipset solutions and integration workflows. - Multiple televisions and set-top boxes were shown integrating the technology. - The demonstrations confirmed the availability of key ecosystem components needed for large-scale deployment. - Philips said the company is committed to supporting deployment through an open, interoperable and certification-backed ecosystem. - Mirakulo said AstroTV NEXT is the first commercial DTV+ implementation to incorporate Advanced HDR by Technicolor. - Advanced HDR by Technicolor continues to expand in ATSC 3.0 deployments in North America, where it supports HDR delivery alongside existing broadcast infrastructure. - Philips said Advanced HDR by Technicolor is being used within Brazil’s TV 2.5 and TV 3.0 standards for next-generation broadcast environments.

Between the lines: - The supply chain review matters because broadcast transitions often stall after standards are approved but before hardware is ready. - The Shanghai visit appears designed to show that the ecosystem is moving from lab validation to commercial scale. - SET and Mirakulo framed the technology as both technically ready and commercially practical. - That combination can make it easier for Brazil’s TV 3.0 market to attract device makers, network operators and partners.

What’s next: - Network operators can proceed with HDR delivery planning as the TV 3.0 rollout moves from research and development into implementation. - Device makers can use the certified reference chain to speed product integration. - Industry partners are expected to keep working toward broader adoption in Brazil’s TV 3.0 market. - Philips, SET and Mirakulo signaled continued collaboration to accelerate deployment.

The bottom line: - Brazil’s TV 3.0 path now has a stronger case for real-world deployment, not just technical approval. - The remaining challenge is turning supply chain readiness into broad market adoption.